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Flash Videos and Interactive Sites:
How to Mix the Two to Boost Sales
First, a brief explanation of what Flash means: Flash is a multimedia program and can be used to create animation and ads, to integrate video into web pages and for other applications. Flash can be used both for computers and for many mobile phones or other embedded devices. An interactive site is one that will encourage the visitor to perform a selected action to continue moving through the site. For instance, the site might encourage a sale or may ask only for login information so that a lead is generated. Information that is generated from the visit does not have to be actively entered by the potential customer, since many of these sites can track the visit and visitors by the use of tracking cookies.
Combining the two aspects on a single website, when done correctly, can increase your sales in several ways. First, it makes the site far more fun to visit. Second, it can make your site into something different every time, encouraging repeat customers. Third, it generates a lead for the company, not only with the voluntary information being given but by the use of tracking cookies as well. Using this information to send out emails and other informational brochures can allow you to target your information like a laser beam to only the right people, the people who most are interested in having it given to them.
MediaFuel is not only a marketing firm and web design company, but also uses other tools including design, photography and videography as well. Having all of these aspects of marketing under the same roof allows your website to fully come to life, from design to implementation and beyond. You can even add Flash videos to your site, streaming videos in real time, so that you can be a continually changing site for your customers.
Flash videos can be used to give information about a new product, including a live action demonstration that shows potential customers how to use it or explaining its new amazing features. The video can also show all of the benefits of the product.
Videos should be entertaining as well as informative, allowing them to be fun to watch for the customer but still managing to get the main point across. Think of your videos as a more evolved version of the commercials that you would find on television. The huge advantage for your customer is the ability to stop, replay or restart the video in case they missed something or were just hugely amused. Think of it as putting the greatest commercial ever at the fingertips of the greatest customer ever.
While most people are fine with the interactive aspects on the websites that they visit, you have to think about how media is used for optimal internet bandwidth performance. Your interactive features should also be able to be as unobtrusive as possible, keeping the visitor from getting annoyed and logging out of the site, probably never to return. MediaFuel helps the client navigate this process to stay on the “virtual” road to success.
