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iPhone, You Phone, We All Phone:
Making Your Website (Phone) User Friendly
Everywhere you look there is a smart phone in use. You see them at the mall, the restaurants, on the bus, the train and sadly, in the hands of the driver in the car beside yours. It is almost as if the user cannot possibly dream of looking away from their smart phone for one single second, lest they miss some important detail of their life, both professional and personal.
Some of these smart phones are actually able to access the internet and view real pages because they have the same capabilities as a computer, only on a much smaller level. However, some of them will only see what are deemed mobile web pages, specifically designed for viewing on the smart or web-enabled phones. If you are trying to reach your customers and you know that they are going to be within a hand’s length of their phone at all times, it is best that you create and generate a web page that will be most effective for both.
Not all web design companies will develop a mobile website for you. Not all marketing companies will even suggest it. MediaFuel, a dynamic Indianapolis marketing firm will not only suggest that you do so, but will help you to create the best mobile web design for these phones, making the absolute most of your marketing campaign in the process. If you want to stay alive in today’s always-on-the-go marketplace, then you have to take your message to the people and catch them where they live.
A recent study revealed that the average American is down to less than twenty hours of leisure time per week, and of that time, much of it is spent in what is deemed “gray time”. During this time, they are on the computer, or using their smart phones and other handheld internet-enabled devices, such as the iPad, to surf the web, which is multi-tasking - not really working, but not really relaxing either.
We give our leisure time away because we have become absolute zombies to the glow of a web page. Any Indianapolis marketing or web design firm would tell you that in these cases you either kill the zombie or you control it. Since it is technically poor form to kill your customers, directing their attention to your web site is the better option and will keep from depleting your marketing numbers. You have to devise the right campaign however, keeping in mind that not all web pages delivered to the smart phones or other devices are equal.
The right type of mobile web site allows for the lesser smart phones to still view a well-designed and sharply executed web page without making the better phone users feel shorted out in production quality. Walking that fine line between the two can be a tight dance, but well worth the effort. It is also important that the people that are viewing the pages get fast response times and quality graphics and text, so constant monitoring is a must as well.
