What You See Should Be What You Get:
Website Design for Branding

You never look for cutting edge fashions on web sites that look like they were designed by a fourth grader. You do not look for expensive designer shoes on sites that feature cartoon animations and cheesy music or sound effects. A hockey loving girl from Detroit is not going to linger for long on a site that proclaims itself “the biggest hockey memorabilia gear site on the web” but features glitter, powder blue and pink motifs and frou-frou music.

You have a brand identity or you have a target market identity, usually both, and your web site’s design has to be appropriate for both. You cannot fully expect your site to do well if it chases away the majority of your core group in the first few seconds.

When a company like MediaFuel works up your web site design, it is important that not only the visual design is considered but each and every aspect of the site itself. You start with the basics and add on, considering how those options and additional features will work with the other elements of the design.

A basic web site gives information, plain and simple. How that information is given will depend on the brand identity of the product and the company as well as the needs of the core audience that it should appeal to. The old adage, “Give the people what they want” certainly applies here as well. But, if you are trying to give too many people too much, you might have a problem of epic proportions to deal with. So, you have to start your site build with navigation, add visual design, maybe some music and then, if it is needed, links or videos.

Navigation is the first and most important consideration to take. After all, it will not matter if you are putting up the most visually cutting edge web site in the history of the internet if no one can get past the first page. If your site is not easy and fun to navigate, you have a clunker. Think of it this way: you are given the choice of two cars. The first is a Mercedes with cement blocks where the engine should be and the second is a small, sensible car that runs. Yes, the Mercedes is the more prestigious car, and truth be told it looks better sitting in the driveway, but while it looks great and has a better name than the other, it really will not get you where you are going, will it? Make sure that the majority of your customers will be able to easily and confidently get around your site.

The visual design should match the image that you want to establish for your company as well as the products that you are selling. The right look for the right audience with the right sense of style for your brand is always of the utmost importance. So, make the right move and let MediaFuel help you.

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